How Much Does Brand Identity Cost: Logo, Colors, Templates

Short answer: a basic brand identity package (logo + colors + fonts + a minimal guideline) costs $200–500. An expanded package with social media templates, a business card and a presentation runs $500–1,200. A full brand book with detailed usage rules starts at $1,200. The difference isn't logo quality — it's how many ready-made materials you get upfront, and how consistent the brand looks everywhere, from Instagram to an invoice.

What "brand identity" actually includes

• Logo. The primary version plus variants — horizontal, vertical, icon-only, and a black-and-white version for print.
• Color palette. Primary and secondary colors with exact codes (HEX, RGB, CMYK) — so the color matches on the website, in Canva, and at the print shop.
• Typography. 1-2 fonts for headings and body text, with clear rules on where to use each.
• Basic guideline. A short document — what you can and can't do with the logo (no stretching, no color changes, minimum clear space).

Three package tiers

• Minimum — $200–500. Logo, palette, fonts, a 1-2 page basic guideline. Enough to launch a business and look polished.
• Standard — $500–1,200. Everything in minimum plus social media templates (Instagram, Facebook), a business card design, and sometimes letterhead or a presentation.
• Full brand book — from $1,200. Detailed brand usage rules, patterns, an illustration style, do's and don'ts for various media — for companies scaling up and working with several contractors at once.

When the minimum is enough, and when to get more

If you're just launching and handling the brand yourself, the minimum package is plenty — what matters most is that the logo and colors stay consistent across the website, social media, and business cards. An expanded package or a full brand book makes sense once several people are working on the brand (you + a social media designer + whoever prints materials) — clear rules then save far more time and friction than the document itself costs.

Frequently asked questions

How much does basic brand identity cost?

A basic package (logo + colors + fonts + a minimal guideline) costs $200–500 — enough to launch a business and look polished.

What's included in a full brand book, and who actually needs one?

A full brand book (from $1,200) includes detailed brand usage rules, patterns, an illustration style, and do's and don'ts for various media — it makes sense once several people are working on the brand at once.

When is the minimum brand identity package enough?

If you're just launching and handling the brand yourself, the minimum package ($200–500) is plenty — what matters most is that the logo and colors stay consistent across the website, social media, and business cards.