A Website for a Service Business: What a Lawyer, Craftsperson, or Consultant Needs

Short answer: a service website doesn't sell a product, it sells trust in a person or a team. So it should quickly explain what you do and for whom, show proof (reviews, case studies, experience), give approximate prices, and make contacting you easy. Everything else is secondary. This applies to lawyers, craftspeople, tutors, psychologists, consultants, studios, and anyone who works directly with clients.

What should be on the first screen

• What you do and for whom — in one sentence, without generic phrases like 'professional services'.
• What the client gets — the result, not a list of your actions.
• A contact button — 'Book a call', 'Get an estimate', 'Message on Telegram'.
• A photo of a real person — with services, clients choose whom to trust.

Trust: how to convince a newcomer

• Reviews — with a name and, if possible, a photo or a link to the source.
• Work examples or case studies — short: there was a problem, here's what we did, here's the result.
• Experience and proof — years of practice, education, certificates, licences, if you have them.
• Real contacts — address, phone, messengers. An anonymous site puts people off.

Prices: should you show them

Even if you can't name an exact price, give a guide: 'from $30', 'consultation — $40', or a range. Clients who can't find prices often go to a competitor who shows them. Add a note on what the total depends on.

The contact form and ease of use

Keep as few fields as possible: name and contact, and clarify the rest in conversation. Offer several ways to reach you, because some clients prefer a call and others prefer Telegram. The site must open well on a phone, since most clients will visit from one.

Common mistakes

• Long 'about the company' text instead of an answer to how you'll help.
• No reviews or examples, just promises.
• Contacts hidden or only in the page footer.
• A complicated form with ten required fields.

More in these articles: what a small business website needs, why your website isn't bringing clients, and business card website.

Frequently asked questions

Do I need a website if clients come from Instagram?

A website gathers all the information in one place, builds trust, and can be found in search. Instagram and a website work best together.

How much does a service website cost?

A simple one-page business card site costs from $150, and a multi-page small-business site roughly $400–1200.

Which pages does a service website need?

Usually a home page, a services page with prices, an about page, reviews or case studies, and contacts with a contact form are enough.